Category Archives: Tag Cloud Analyses

Editorial Selection: Fox and MSNBC

Building on the theme of editorial selection and the news, I decided to once again use my “tag cloud” (most popular words) tool on evening and prime time broadcasts from Fox News and MSNBC on November 14th and 15th. As I highlighted yesterday, media outlets can broadcast but a tiny portion of the available news, so I decided to see what these 2 competitors decided to emphasize.

DISCLAIMER #1: I could not wait to get this out, so I’m sure I will be making additional edits and refinements.

DISCLAIMER #2: Tag clouds are not surgical instruments. That fact, combined with the knowledge that I manually culled words that did not directly relate to specific topics and messaging themes should tell the reader to view the following with a critical eye…. as you should with all interpretative journalism.

Which virtually all political news is.

Disclaimers aside, examining the content selection of Fox and MSNBC is like having box seats at a gun fight. It’s clear that MSNBC is putting Republican Presidential candidates under a microscope, taking pot shots at local Republican candidates whenever possible, and positioning themselves as the mouth-piece for the middle class. Similarly, Fox has President Obama and the 2012 election in the cross hairs, featuring topics that cast him or his administration in a negative light, with specific emphasis on job creation (or a lack thereof).

Those are the highlights — or low-lights, depending on your point of view — but there is more information in the clouds if you are willing to stare at them briefly …

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MSNBC “TOP 25” TAG CLOUD:

  • Substantial Republican Primary/Candidate focus, with Herman CAIN (236 occurrences) still drawing the most attention, ROMNEY (82 occurrences) a distant second, and Perry (52 occurrences) in third.
  • Occupy Wall Street is a significant topic, as evidenced by the occurrence of the related tag words MOVEMENT, OCCUPY, and STREET. Why WALL did not make the top 25, I have no idea.
  • SCOTT is in the top 25 primarily due to parallel references to Republican governors Scott Walker (Wisconsin) and Scott Brown (Florida). Similarly, JOHN was also mentioned frequently in relation to Ohio governor John Kasich, but I removed that name because several other JOHNs were intermingled in the word count.
  • Frequent references to AMERICANS (and AMERICANS by default, since my tag cloud tool intermittently extracts root words in parallel) and the middle CLASS seems to represent a positioning theme for MSNBC
  • JUDGE generally shows up in 2 different contexts: 1.) The judge who let Penn State coach Sandusky out on reduced bail and; 2.) The impartiality Judges Scalia and Thomas related to the Supreme Court case on health care.
  • CASE shows up in several different contexts, again related to the tag cloud tools penchant to extract root words — ObamaCARE, HealthCARE, MediCARE, and are “they” sCAREd?

FOX “TOP 25” TAG CLOUD:

  • No references to the Republican Primary candidates by name in the Top 25 tag words. In contrast, PRESIDENT (65 occurrences) and OBAMA (42 occurrences) are the top 2 most popular tag words in the cloud. When viewed in relation to the MSNBC tag cloud, one cannot help but conclude that negative politics extends to these 2 networks.
  • Similar, but not exactly the same, thematic positioning around AMERICA, but not so much on CLASS.
  • BOOK was an area of focus mostly because of controversies surrounding Bill O’Reilly’s new book (“Killing Lincoln”), and Peter Schweizer’s book about alleged congressional insider trading.
  • A greater focus on activities in the SUPER COMMITTEE, and with question on whether a satisfactory DEAL can be made.
  • DEAL was also used in the context of favorable (and ethically questionable) deals made on IPOs and land, leveraging the insider trading immunity afforded to congressman.
  • CONGRESS was primarily used in 2 contexts: 1.) There were several CONGRESS persons on the prime time Fox News programs I analyzed, and; 2.) Numerable references were made along the lines of our “Do-nothing CONGRESS. ..”
  • ELECTION appeared primarily as part of 2 topics: 1.) Forward-looking statements related to the 2012 Presidential election, and; 2.) The fact that negative news related to Solyndra was allegedly throttled by administration officials.
  • FLORIDA made the top 25 based on Florida government officials on the shows whose transcripts I analyzed.
  • JOB and JOBS are in the top group because of a focus on the subject of job creation.
  • LEGAL is attached to either the constitutional rights that should or should not be afforded terrorists, as well as related to immigration issues.
  • The term SPEAKER rose to the top because of references and sound bites from House Speaker John Boehmer, as well as an interview with FORMER SPEAKER of the House Newt Gingrich.

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If you would like to know more about the specific details of my process or the specific programs I included in this analysis, just email me at: barry@mediatemetrics.com.

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RAZING CAIN: Analysis of Prime Time Cable Coverage on Herman’s Sexual Harassment Saga

Using available transcripts (10/31 – 11/1) from  and my tag cloud tool, I compared the prime time coverage differences between CNN, Fox, and MSNBC.  I readily admit that tag clouds are a coarse analytical tool, but some interesting themes  emerge, nonetheless.

Across the board, I removed proper names of network news personalities, and terms that conveyed no significant meaning. In doing so, I was as consistent as possible across all 3 transcripts; my intent was to extract thematic meaning from the accompanying tag clouds. A full list of the words removed from the respective transcripts is available upon request.

CNN

  • Tag cloud indicates in-depth coverage on Cain’s SEXUAL (45 occurrences) harassment issue.
  • Had Politco’s John Martin on show, who helped break the story.
  • Much more scrutiny on the AGREEMENT (42 occurrences) and SETTLEMENT (37 occurrences) than other networks.
  • CAIN (269 occurrences) coverage dwarfs other topics, particularly if one considers all the related terms in the tag cloud. The related terms of PRESIDENT (61 occurrences) and OBAMA (46 occurrences) are the only other major discussion topics of note.
  •  Word count – 34,889

FOX

  • BLACK (23 occurrences) is somewhat overstated because of the interviews with former Secretary of State Condoleeza Rice, but most mentions relate to Herman Cain being a black conservative.
  • Use of DON’T is somewhat conspicuous (123 occurrences). Lots of “I don’t think they …” and “don’t you believe that ..”
  • PRESIDENT (86 occurrences) and OBAMA (56 occurrences) still a major news focus. General distribution of topics discussed, beyond the Cain sexual harassment issue, appears more diverse than CNN’s in this time period.
  •  Word count – 34,644

MSNBC

  • MSNBC’s analysis is skewed towards 10/31. For some reason, they only posted 1 transcript (Politics Nation) on their 11/1 shows.
  •  Based on the 25 most popular tag words included in the cloud, their coverage of the core issues is similar to Fox’s and CNN’s. Still, it’s hard to tell if the limited 11/1 transcript coverage made a difference.
  •  Politics Nation is represented twice in this sample, and that show highlighted the Republican Congressional resolution reaffirming “In God We Trust” (GOD – 50 occurrences), and on the Republican Congressional initiative to cut food stamp subsidies (FOOD – 42 occurrences).
  •  Like Fox, the use of DON’T (169 occurrences) is conspicuously prominent. (“I don’t find” … “we don’t have time” …”maybe they don’t …”)
  • Raw word count of PRESIDENT (92 occurrences) and OBAMA (61 occurrences) is on par with Fox, but the total word count of the MSNBC transcripts is ~ 29% higher than the other 2 networks.
  •  Word count – 45,611
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FOX and MSNBC News: Messages in the Clouds

FOX and MSNBC News: Messages in the Clouds

As a follow-up to yesterday’s blog post, I have color-coded related words in the tag clouds built from recent Fox and MSNBC news transcripts. At first glance, certain words seemed obviously related in terms of the topics and message points referenced. Further scrutiny taught me that some of the tag word connections to be weak or non-existent, demonstrating the danger of using tag cloud analysis too liberally. Still, I found common themes and clear distinctions between these popular interpretive news outlets.

My analysis is as follows:

Fox News

  • REPUBLICAN, PRESIDENTIAL, CAMPAIGN, and PRIMARIES – Clearly, the Republican Presidential primaries are a topic of import and interest. As such, they are worthy of extensive coverage by any objective standard.
  • Clusivity.” In linguistics, clusivity is a distinction between inclusive and exclusive first-person pronouns. My slightly-altered definition includes any pronouns that indicate that one group is favored, and another is viewed with disfavor. It also encompasses “pronoun putdowns” — instances where a person of well-known rank and title (such as “The President”) is referred to simply as HE. In general, I viewed this as creating a subtle form of clusivity. In the Fox aggregate transcript, HE’S occurred 164 times, and often referred to President Obama or some other member of the Democratic Party. THEY’RE appeared as a more general reference to the Democratic party.
  • OBAMA/OBAMA’S/PRESIDENT/WASHINGTON – When not attributed to a direct quote or video clip from the President, these terms were often used in the same context as HE’S or THEY’RE. In this, as well as the clusivity category mentioned above, it was particularly telling when the show’s anchor uses this type of reference.
  • PEOPLE occurred 236 times, and was used in many contexts. As a tag word indication of thematic emphasis, it should probably be removed from the cloud.
  •  DON’T (261 occurrences). DOESN’T (67 Occurrences), and ISN’T (33 occurrences) – Scanning the transcripts, you see these kind of “not” words used in 2 distinct contexts: 1.) Distancing – “I don’t know …” or “We don’t believe …” and; 2.) Negative labeling – “They don’t <something accusatory>. As I reviewed the transcripts, it appeared that “they” and “don’t” often appeared together in the same statement. In fairness, though, that connection is worthy of systematic analysis.

MSNBC

  • Republican campaign coverage was substantial, as indicated by the extensive occurrence of terms like PRESIDENTIAL, CANDIDATE, CAIN, PERRY, and ROMNEY.
  • Evidence of clusivity was more subtle and complex, but present nonetheless. MSNBC’s version was wrapped around the terms AMERICA (150 occurrences), AMERICAN (250 occurrences), AMERICANS (158 occurrences), and to a lesser degree MIDDLE (98 occurrences) and CLASS (123 occurrences). I don’t claim to be a trained linguist, but the visual association that the tag cloud suggests is that MSNBC represents the best interests of: a.) America; b.) middle-class Americans, and; c.) the American way of life.
    •  Related to MSNBC’s clusivity messaging, there was an undercurrent of RICH (93 occurrences) being used as a negative. Scanning the transcripts, I repeatedly came across statements like, “Republicans favor the rich” and “the rich get richer.” Similarly, terms like TAX and TAXES (216 and 100 occurrences respectively) also seemed to be part of MSNBC’s clusivity strategy. Like Fox’s use of HE’S and THEY’RE, MSNBC’s thematic position appears to be, “Those Republicans favor the rich, and their tax situation is better than ours.”
    • Like the use of WASHINGTON by Fox, MSNBC’s use of HOUSE (83 occurrences) was generally used as a reference to the Republican-led House of Representatives, and was often wielded in a less-than-positive manner.
    • DON’T and DOESN’T were both regularly used for distancing and negative labeling, similar to how they were used by Fox.

    Not to beat this horse into glue, but I’m planning to add one more tag word blog post that removes words that are common to both clouds, and portrays the remaining top 50 terms that are unique to each channel. Like all of these exercises, the output is both subtle and revealing

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Detecting Media Bias: Tag Clouds for Fox News and MSNBC

As an experiment, I decided to create tag clouds of the aggregated news transcripts from both Fox and MSNBC — obtained from the LexisNexis database, covering from October 20th to the 28th — just to see if any themes emerged.

Fox Tag Cloud

MSNBC Tag Cloud

I’ll follow this posting up in the next few days with my observations, but I’d like to get insights from others before offering up my own.

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