FLASH REPORT: Political Slant by Show – 1/23 to 1/27

Building on our previous post, today we our publishing a separate version of our TV news measurement metrics which focuses on the political slant of individual programs aired by the 3 major broadcast networks (ABC, CBS, and NBC) and the top 3 cable news channels (CNN, Fox News, and MSNBC), based on our enhanced 1.2 classifier. The analysis is focused on shows airing from 5 PM until 11 PM eastern time, Monday through Friday.

CHART 2: Slant Rating by Show - January 23 to 27

We’ve constructed this chart slightly differently than in the past. As always, content with a numerical rating above zero indicates a Republican slant, with ratings below zero representing a Democratic slant. In this case, however, those shows which are in the +2.0 to -2.0 range are shown in gray, indicating that they are in the “balanced” news category. The one notable exclusion this week is NBC Nightly News, but our content coverage for it was exceptionally light. Red remains the color indicator for “slanted” news which favors the Republican party, while slanted content that favors towards the Democratic Party is shown in blue. Those interested in the underpinnings of the Mediate Metrics slant rating system should review our January 31st post, or see our primer on Text Analytics Basics at: http://wp.me/p1MQsU-at.

Since our analytical coverage varies by program and date, so does our confidence in the associated show ratings. The exact amount of program coverage is shown in the Table 2 below, but we have graphically indicated depth-of-coverage by way of color shading in Chart 2. For example, the cones representing CBS Evening News, Special Report (Fox), and NBC Nightly News were purposely made lighter to reflect the relatively small transcript coverage for those particular show.

TABLE 2: Political Slant by Show - 1/23 to 27

Further information about our rating system can be found in previous posts, or by contacting us via email at: barry@mediatemetrics.com

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