RAZING CAIN: Analysis of Prime Time Cable Coverage on Herman’s Sexual Harassment Saga

Using available transcripts (10/31 – 11/1) from  and my tag cloud tool, I compared the prime time coverage differences between CNN, Fox, and MSNBC.  I readily admit that tag clouds are a coarse analytical tool, but some interesting themes  emerge, nonetheless.

Across the board, I removed proper names of network news personalities, and terms that conveyed no significant meaning. In doing so, I was as consistent as possible across all 3 transcripts; my intent was to extract thematic meaning from the accompanying tag clouds. A full list of the words removed from the respective transcripts is available upon request.

CNN

  • Tag cloud indicates in-depth coverage on Cain’s SEXUAL (45 occurrences) harassment issue.
  • Had Politco’s John Martin on show, who helped break the story.
  • Much more scrutiny on the AGREEMENT (42 occurrences) and SETTLEMENT (37 occurrences) than other networks.
  • CAIN (269 occurrences) coverage dwarfs other topics, particularly if one considers all the related terms in the tag cloud. The related terms of PRESIDENT (61 occurrences) and OBAMA (46 occurrences) are the only other major discussion topics of note.
  •  Word count – 34,889

FOX

  • BLACK (23 occurrences) is somewhat overstated because of the interviews with former Secretary of State Condoleeza Rice, but most mentions relate to Herman Cain being a black conservative.
  • Use of DON’T is somewhat conspicuous (123 occurrences). Lots of “I don’t think they …” and “don’t you believe that ..”
  • PRESIDENT (86 occurrences) and OBAMA (56 occurrences) still a major news focus. General distribution of topics discussed, beyond the Cain sexual harassment issue, appears more diverse than CNN’s in this time period.
  •  Word count – 34,644

MSNBC

  • MSNBC’s analysis is skewed towards 10/31. For some reason, they only posted 1 transcript (Politics Nation) on their 11/1 shows.
  •  Based on the 25 most popular tag words included in the cloud, their coverage of the core issues is similar to Fox’s and CNN’s. Still, it’s hard to tell if the limited 11/1 transcript coverage made a difference.
  •  Politics Nation is represented twice in this sample, and that show highlighted the Republican Congressional resolution reaffirming “In God We Trust” (GOD – 50 occurrences), and on the Republican Congressional initiative to cut food stamp subsidies (FOOD – 42 occurrences).
  •  Like Fox, the use of DON’T (169 occurrences) is conspicuously prominent. (“I don’t find” … “we don’t have time” …”maybe they don’t …”)
  • Raw word count of PRESIDENT (92 occurrences) and OBAMA (61 occurrences) is on par with Fox, but the total word count of the MSNBC transcripts is ~ 29% higher than the other 2 networks.
  •  Word count – 45,611
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